Jim Reed
Partner, Research
Jim is one of Australia's most trusted researchers and strategists, with three decades of experience helping clients anticipate, influence and navigate change. He is the pollster for Nine's newspapers — The Sydney Morning Herald and The Age — and has worked on more than 20 general elections and major campaigns including the Marriage Equality vote and the Voice to Parliament referendum.
Before founding Resolve Strategic, Jim was Group Director of Research and Strategy at Crosby|Textor and Senior Research Director at Newgate.
At Wolf+Smith, Jim leads on research and analytics — providing the evidence base that drives campaign strategy and execution. Resolve Strategic operates in parallel as Jim's specialist research practice.